Is It Too Much
to Ask?

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It’s time to be counted. Time to make a change.

For decades, the Travel & Tourism sector has been trying to make sustainable and responsible practices more mainstream. It shouldn’t be called ‘sustainable tourism’ as a niche, but rather just ‘tourism’. Considering the size of the sector, Travel & Tourism is difficult to regulate through a single governing structure, and requires both the sector and the travellers themselves to make demands for change. That’s why we need your help.

It’s on EVERYONE to make a change.

If all of us, individually, endeavoured to make Travel & Tourism an even greater force for good in the world, we could make a real impact. This is why we identified the key issues that are threatening the sector (and the planet!) and came up with 10 pledges that, if we all join together and commit to them, will result in great impact on both the sector and the world. HOWEVER, we know these are not the only things we could be doing – we just know they’re not too much to ask of people. SO, help us come up with more for a chance to add the 11th pledge on this site for other people to sign up to it.

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Thank you for helping make the world a better place. You are evidence that Travel & Tourism can be used as a force for good!

Please complete your info below to keep up to date with what progress is being made in each of these areas (we promise not to spam you).

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Demand sustainability

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Respect people & culture

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Conserve water

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Minimise plastics

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Buy local

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Protect animals

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Respect history

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Offset your impact

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Educate yourself

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Speak up